From Drab to Fab: Transforming Logos That Make Your Brand Shine

A logo is often the very first impression your business makes — and first impressions matter. When Aqua Medic Pool and Spa approached me, their original logo wasn’t quite capturing the vibrant, trustworthy energy they wanted to convey. It was time for a fresh start.

Why a Logo Makeover Matters

A great logo isn’t just about looking pretty. It’s your brand’s visual handshake — the symbol that tells customers who you are, what you stand for, and why they should choose you. If your logo feels outdated, unclear, or simply “meh,” it can unintentionally send the wrong message.

The Original Look: Drab and Dated

The original Aqua Medic logo had good intentions, but the colors were muted, the fonts felt generic, and the design didn’t fully reflect the professionalism and quality of their pool and spa services. It lacked that wow factor — the kind that grabs attention and builds instant trust.

The Transformation: From Drab to Fab

Working closely with Aqua Medic, I redesigned their logo to better represent their brand’s strengths: cleanliness, reliability, and care. Here’s what changed:

• Color Refresh: We brightened the palette with refreshing blues and aquamarines that evoke clean water and calmness.

• Modern Font: We chose a sleek, modern font that balances professionalism with approachability.

• Simplified Icon: The icon was refined into a clean, recognizable symbol inspired by water waves, making it versatile across all marketing materials.

The Result: A Logo That Works Harder

The new Aqua Medic logo is more than just a pretty image — it’s a powerful brand asset that helps the company stand out in a competitive market. Whether on signage, business cards, or digital ads, this refreshed look tells customers, “We care about quality and you can trust us.”

Ready for Your Own Logo Glow-Up?

If your brand’s logo feels drab or outdated, it might be time for a makeover. At Holly K. Design Co., I specialize in turning logos from drab to fab — creating designs that tell your unique story and boost your business’s presence.

📩 Get in touch today to start your brand transformation!